Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

THIS BOOK IS PERFECT FOR:

• Early-Stage Tech Entrepreneurs: If you’re launching a high-tech startup and face the challenge of crossing the chasm, this book provides a roadmap for success.
• Tech Marketing Professionals: Those in the tech industry looking to refine their marketing strategies and drive product adoption.
• Investors in Tech Startups: Gain insights into the critical factors that can make or break a tech startup’s journey to mainstream success.
• Business Students and Educators: Learn about the unique challenges and strategies in high-tech markets.
• Innovators and Visionaries: If you’re at the cutting edge of technology, discover how to make your product resonate with a broader audience.

THIS COURSE IS FOR YOU IF YOU:

• Struggle to Move Beyond Early Adopters: If you’ve faced difficulty transitioning from early adopters to a wider market audience, this book provides solutions.
• Seek to Avoid Market Chasms: Entrepreneurs looking to prevent their products from getting stuck in the gap between early adopters and pragmatists.
• Need Effective Marketing Strategies: Those who want actionable marketing blueprints tailored to the high-tech industry.
• Aim for Mainstream Success: If your goal is to reach the majority of the market and achieve long-term success.
• Want Real-Life Examples: Learn from case studies and practical insights to apply in your tech startup journey.

KEY POINTS YOU WILL LEARN: 

• Technology Adoption Lifecycle: Understand the phases of tech product adoption, from innovators to laggards.
• Crafting a Value Proposition: Learn how to create a compelling value proposition that resonates with different customer segments.
• Targeted Messaging: Develop marketing messages that appeal to early adopters and pragmatists alike.
• Crossing the Chasm Strategies: Explore strategies and tactics to bridge the gap and gain mainstream acceptance.
• Real-World Case Studies: Gain insights from successful tech companies that have crossed the chasm effectively.
• Avoiding Common Pitfalls: Identify and steer clear of common mistakes that can hinder your tech startup’s progress.

ONCE YOU COMPLETE THE BOOK, YOU’LL EXPERIENCE:

• Enhanced Product Positioning: Gain the tools to position your tech product for maximum impact.
• Increased Early Adoption: Improve your ability to capture the attention and interest of early adopters.
• Smoother Chasm Crossing: Navigate the challenging transition from early adopters to pragmatists with greater ease.
• Mainstream Market Success: Increase your chances of achieving widespread market adoption and long-term success.
• Confidence in Marketing: Approach your high-tech startup’s marketing with newfound confidence and expertise.
• Strategic Decision-Making: Make informed decisions about your product, market, and growth strategies.
• Sustainable Growth: Build a foundation for sustainable growth beyond the initial phases of your startup.
• Tech Industry Insight: Gain a deeper understanding of the dynamics and challenges unique to the tech industry.

Ever wanted to launch a high tech product? Here’s the blueprint for ya!