Crossing the Chasm

149.00

(2 customer reviews)

Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

 

THIS BOOK IS PERFECT FOR:

 

  • Early-Stage Tech Entrepreneurs: If you’re launching a high-tech startup and face the challenge of crossing the chasm, this book provides a roadmap for success.
  • Tech Marketing Professionals: Those in the tech industry looking to refine their marketing strategies and drive product adoption.
  • Investors in Tech Startups: Gain insights into the critical factors that can make or break a tech startup’s journey to mainstream success.
  • Business Students and Educators: Learn about the unique challenges and strategies in high-tech markets.
  • Innovators and Visionaries: If you’re at the cutting edge of technology, discover how to make your product resonate with a broader audience.

 

THIS COURSE IS FOR YOU IF YOU:

 

  • Struggle to Move Beyond Early Adopters: If you’ve faced difficulty transitioning from early adopters to a wider market audience, this book provides solutions.
  • Seek to Avoid Market Chasms: Entrepreneurs looking to prevent their products from getting stuck in the gap between early adopters and pragmatists.
  • Need Effective Marketing Strategies: Those who want actionable marketing blueprints tailored to the high-tech industry.
  • Aim for Mainstream Success: If your goal is to reach the majority of the market and achieve long-term success.
  • Want Real-Life Examples: Learn from case studies and practical insights to apply in your tech startup journey.

 

KEY POINTS YOU WILL LEARN: 

 

  • Technology Adoption Lifecycle: Understand the phases of tech product adoption, from innovators to laggards.
  • Crafting a Value Proposition: Learn how to create a compelling value proposition that resonates with different customer segments.
  • Targeted Messaging: Develop marketing messages that appeal to early adopters and pragmatists alike.
  • Crossing the Chasm Strategies: Explore strategies and tactics to bridge the gap and gain mainstream acceptance.
  • Real-World Case Studies: Gain insights from successful tech companies that have crossed the chasm effectively.
  • Avoiding Common Pitfalls: Identify and steer clear of common mistakes that can hinder your tech startup’s progress.

 

ONCE YOU COMPLETE THE BOOK, YOU’LL EXPERIENCE:

 

  • Enhanced Product Positioning: Gain the tools to position your tech product for maximum impact.
  • Increased Early Adoption: Improve your ability to capture the attention and interest of early adopters.
  • Smoother Chasm Crossing: Navigate the challenging transition from early adopters to pragmatists with greater ease.
  • Mainstream Market Success: Increase your chances of achieving widespread market adoption and long-term success.
  • Confidence in Marketing: Approach your high-tech startup’s marketing with newfound confidence and expertise.
  • Strategic Decision-Making: Make informed decisions about your product, market, and growth strategies.
  • Sustainable Growth: Build a foundation for sustainable growth beyond the initial phases of your startup.
  • Tech Industry Insight: Gain a deeper understanding of the dynamics and challenges unique to the tech industry.

 

Ever wanted to launch a high tech product? Here’s the blueprint for ya!

Customer Reviews

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2 reviews for Crossing the Chasm

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  1. Harshvardhan

    Good for people working in high tech solutions, vital book for business success and understanding how the market works.

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  2. Radhika

    It’s a great way to learn fast and get focussed information

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